OLD WESTBURY, N.Y. — Graphic design whiz Brendan Bowling is joining NYIT Athletics as a graduate assistant.
Bowling served as a student manager for the Princeton men's basketball team for the past four seasons while leading the content-creation efforts for the Ivy League program's social media accounts.
In that role, he was responsible for determining the visual identity of the program, in both digital and print media, and created a cohesive, consistent and engaging branding strategy across all media platforms.
"In addition to the typical duties of a student manager, Brendan completely rebranded our social media pages," said Princeton assistant coach Brett MacConnell, who also serves as the program's recruiting coordinator. "Brendan started our Instagram account from scratch, and drastically increased our presence and engagements on Facebook and Twitter. Brendan's creativity and implementation of the graphics he designed put Princeton basketball's social media profile on par with the top Division I programs around the country. Through this work and also more specific projects, Brendan made a major impact on our recruiting efforts as well."
The Princeton basketball program's Twitter account generated more than 3.8 million impressions last year, while its Instagram account's following increased by more than 1,000 percent in two years. Its Facebook account enjoys 12,000 engagements per week.
A native of Yorktown, Va., Bowling graduated from Princeton in May with a bachelor of science in engineering degree (B.S.E.) in civil and environmental engineering. He also earned certificates in architecture and engineering as well as urban studies.
Bowling is skilled in various software programs, including Adobe Creative Suite, Final Cut Pro, Sony Vegas, Apple Motion, Cinema 4D, Microsoft Office, AutoCAD, Revit, Google SketchUp, Rhinoceros, Grasshopper and ArcGIS.
"Brendan's ability to balance various tasks and projects for the men's basketball team, while managing a challenging course load at Princeton, speaks to his strong work ethic and desire to make our program the best it could be," MacConnell said. "It is Brendan's selflessness and willingness to do anything for the players, coaches, managers and administrators here at Princeton that will be missed the most. We know Brendan will have the same impact on the NYIT program and we are very excited for him as he begins his career."
Bowling will team with Seton Hall graduate John Pirsos as graduate assistants with NYIT Athletics for the 2018-19 and 2019-20 academic years.
Pirsos will serve as the voice of NYIT Athletics while leading the department's game-streaming efforts.
Both will pursue master's degrees in communication arts while contributing to NYIT Athletics.